Bwin is of those sports betting operators that needs little to no introduction. Still, before we get into more details about its affiliate program, we’d like to give you a quick wraparound just in case. The bookie was founded in Austria back in the late 90s and after a number of major acquisitions, it was bought out by what is known today as Entain plc. The owner in return is one of the biggest iGaming companies in the world, boasting an annual revenue of over $4 billion. In its hands, bwin has only been expanding its footprint and is now active across multiple European markets as well as in the Americas and most importantly – in Zambia since 2022. This is definitely good news for local marketers as you can now partner up and profit with one of the biggest sports operators in the world.
To become a bwin affiliate partner, you would have to sign up for the bookie’s program and allow for up to 48 for your application to be reviewed. In regards to the registration process, you’d have to visit www.bwinafricapartners.com and hit the Register button. This will take you to the registration form, where you would have to fill in all personal/company and account details. These include username and password for access, name and email address. Bwin would also need contact information like phone and Skype, and would further request your country of residence, company name and website. Once you provide all the data, you would have to submit the information. After that, you will receive a confirmation email and once your application is reviewed, you will receive further instructions.
It is a bit unfortunate that bwin’s commissions in Africa are below European levels. The revenue share in Zambia is fixed at 25% for both, referred sports punters and casino players. For comparison, commissions in Europe start at 25% and can reach 32% depending on how many players you refer. Still, the program is just gaining track of the local market and we can only expect to reach European levels in near future.
Commissions on the other hand are paid out either by bank transfer or via Skrill or Neteller. Payments are made for amounts of $100 or more. Should you not reach the minimum threshold, bwin will make the payment the following month and only in case you have reached the minimum amount.
As reliable and trustworthy of a partner as bwin is, you would have to get deeply familiar with its terms and conditions in order to enjoy a healthy partnership in the long term. You can find the affiliate program’s full T&Cs on its website, the most important of which, we are going to outline down below.
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